Tinder
Image: Good Faces Agency via Unsplash

Tinder to expand face verification tech to more states

Tinder on Wednesday announced that it will soon require users in more states to use a facial verification tool by providing a video selfie.

The program, dubbed Face Check, is already required for users in California and several countries including Canada, Colombia and India.

Face Check is designed to combat impersonation, bots and phony accounts.

The videos are erased after an account is verified, according to Tinder. However, the dating app keeps what it calls a “non-reversible, encrypted face map and face vector” on hand to prevent duplicate accounts, detect fraud and verify new photos. 

Tinder reportedly saw paying users drop by 7% in 2024.

The dating app reports that the feature has led to a 60% reduction in “exposure to potential bad actors” in jurisdictions where it is in use.

Tinder’s parent company, Match Group, owns other “connection” apps such as Hinge, Match and OkCupid.

“Match Group plans to begin introducing Face Check across additional apps in its portfolio in 2026,” the company said, without specifying which products. 

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Suzanne Smalley

Suzanne Smalley

is a reporter covering privacy, disinformation and cybersecurity policy for The Record. She was previously a cybersecurity reporter at CyberScoop and Reuters. Earlier in her career Suzanne covered the Boston Police Department for the Boston Globe and two presidential campaign cycles for Newsweek. She lives in Washington with her husband and three children.